META ANNOUNCES NEW AI-POWERED ADVERTISER TOOLS TO BOOST PERFORMANCE WITH CREATORS AND REELS

Summary from the TLDR Marketing newsletter

Meta has announced several new features designed to help advertisers drive performance. The platform now offers personalized machine learning-powered creator recommendations in Instagram's Creator Marketplace designed to reduce the time spent sourcing creators for Partnership Ads. Advertisers can now use multi-destination product ads on Facebook Reels, which allow users to swipe through multiple products at once. Reminder ads on Instagram now support external links, designed to help convert a user's interest into a purchase.