A COMMON HOMEPAGE MESSAGING MISTAKE: USING SALES MESSAGING

Summary from the TLDR Marketing newsletter

Many businesses mistakenly expect their homepage to perform like a top salesperson. They translate functional value into business value for prospects. ClickUp, a productivity platform, stands out by prioritizing believable functional benefits on their homepage, allowing prospects to envision the practice benefits without needing a sales pitch. A homepage has limited time (15 seconds) and reach. Leave the detailed value discussions to sales calls and tailor your homepage with believable benefits.