DESIGNING WITH THE BRAIN IN MIND: THE ROLE OF COLOUR AND SHAPE IN UX

Summary from the TLDR Design newsletter

Many studies have consistently shown that color and shape can influence user behavior and create feelings. The findings of a new study shed light on how our brains may respond to digital stimuli differently based on evolutionary psychology and neuroimaging. As a result of its insights, designers are advised to use color judiciously and align with brand identity, choose rounded shapes, and minimize cognitive strain by implementing calming colors, clear and concise content, intuitive navigation, and clutter-free layouts.