ONBOARDING YOUR CMO

Summary from the TLDR Founders newsletter

Onboarding a new CMO requires thoughtful planning and support from the CEO to set them up for success. Key steps include endorsing the CMO, facilitating deep customer exposure, providing critical resources and context, dedicating time together, aligning on strategy and goals, and helping them navigate company culture and dynamics. By investing time and effort into a comprehensive onboarding process, the CEO can empower the CMO to make a significant impact and drive the company's marketing efforts forward.