TLDR Founders

TLDR FOUNDERS 2024-05-03

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01GENERAL

Sponsored

You have the million dollar idea ✅

links.tldrnewsletter.comSponsor

03STRATEGIES & TACTICS

ONBOARDING YOUR CMO

Onboarding a new CMO requires thoughtful planning and support from the CEO to set them up for success. Key steps include endorsing the CMO, facilitating deep customer exposure, providing critical resources and context, dedicating time together, aligning on strategy and goals, and helping them navigate company culture and dynamics. By investing time and effort into a comprehensive onboarding process, the CEO can empower the CMO to make a significant impact and drive the company's marketing efforts forward.

carilu.com5 min read

HOW NOTION DOES MARKETING

Notion's meteoric rise can be attributed to a multifaceted marketing strategy that leverages community, influencer partnerships, and growth analytics. By empowering users to evangelize the product, partnering with creators to reach new audiences, and optimizing the user journey to drive conversions, Notion has built a powerful marketing engine that sets it apart from competitors.

links.tldrnewsletter.com10 min read

HOW I THINK ABOUT DEBT

Japan is home to 140 businesses that have survived for over 500 years, with some even surpassing the millennium mark, demonstrating remarkable resilience through numerous adversities such as wars, natural disasters, and economic downturns. These enduring enterprises, known as "shinise," typically maintain substantial cash reserves and avoid debt, a strategy that has enabled them to navigate centuries of volatility and maintain operational continuity across generations.

collabfund.com3 min read

04TOOLS & RESOURCES

THE WORLD'S TOP STARTUP CITIES

A comparison of global cities based on the size and maturity of their startup networks.

links.tldrnewsletter.com7 min read

Y.GY

QR code generator and link shortener with tracking metrics.

app.y.gyTool

STACKRADAR

Stackradar is a curation of the best tech tools on the internet.

links.tldrnewsletter.comTool

05MISCELLANEOUS

WRITER-BUILDERS

The concept of the "writer-builder" archetype highlights individuals who integrate writing into various professional domains, enhancing their ability to reflect, innovate, and communicate effectively. This archetype, seen as a modern renaissance persona, thrives on the synergy between constructing (building) and expressive reflection (writing), suggesting a growing trend towards interdisciplinary skill sets and the blending of creative and technical fields.

workingtheorys.com3 min read

THE SHINY TOY SYNDROME

The constant desire to try new tools and technologies, known as the shiny toy syndrome, can lead to temporary satisfaction but ultimately hinder productivity and long-term performance. To combat this syndrome, it's important to implement strategies such as a cooling-off period, ask yourself why you want to try something, consider switching costs, use a decision matrix, reflect on decisions to ensure intentionality, and focus on what truly supports your creativity and goals.

nesslabs.com5 min read

YOUR CUSTOMERS AREN'T ENGAGING WITH YOU BUT THAT'S OKAY

Social media engagement doesn't always correlate with customer activity. Many users may passively observe without interacting but still respond positively to direct offers. Building a visible presence and maintaining consistent communication can attract both active participants and silent observers, ultimately enhancing business opportunities.

links.tldrnewsletter.com7 min read