LINKEDIN UPDATES: SHORT-FORM VIDEO, PREMIUM COMPANY PAGES, AND MORE

Summary from the TLDR Marketing newsletter

LinkedIn is rolling out new features, including a "Contribute your expertise" tool for collaborative articles, to enhance content quality. The platform also moved into short-form video following wider social media trends, potentially offering marketers a new way to engage audiences, and introduced Dynamic UTMs and Shutterstock integration in ads to streamline campaign management and improve ad performance.