HOW TO PRIORITIZE GROWTH LEVERS?

Summary from the TLDR Marketing newsletter

This article discusses the drawbacks of conventional growth prioritization frameworks such as Impact + Confidence + Ease (ICE) or Potential + Importance + Ease (PIE). These frames tend to prioritize quick wins over larger strategic projects, which can be detrimental in the long run. Simplify the framework and focus only on business impact and implementation effort. By creating a 2x2 matrix with the 2 factors, growth initiatives can be categorized in 4 boxes: 'Big Bets', 'No Brainers', 'Quick Wins', and 'To consider but not prio'.