VIDEO AD SPEND EXPECTED TO RISE 16%, SURPASSING LINEAR TV THIS YEAR

Summary from the TLDR Marketing newsletter

US digital video ad spend is expected to hit $63B in 2024, a 16% increase from the previous year. For the first time, digital video — which includes CTV, social video, and online video — will claim a higher share of budgets than linear TV. Cable subscriptions have continued an annual decrease of 6% each year.