META'S ‘SET IT AND FORGET IT' AI AD TOOLS ARE MISFIRING AND BLOWING THROUGH CASH

Summary from the TLDR Marketing newsletter

Advertisers are facing challenges with Meta's automated ad platform, Advantage Plus, as costs skyrocket and performance declines. This has led to frustration and uncertainty among marketers, who are struggling to get support from Meta amidst ongoing issues and glitches. The inability to effectively manage ad budgets and achieve desired results has left many questioning the reliability of Meta's ad tools.