HOW TO USE PINTEREST AS A MARKETING TOOL

Summary from the TLDR Marketing newsletter

This article shares 7 tips on leveraging Pinterest for both organic brand awareness and paid acquisition. Recency isn't a large factor in Pinterest's algorithm. You don't need to post a certain amount of times per week to be seen. Bulk uploads work just as well. Optimize the Pins you do have by writing useful descriptions with keywords your target audience searches for and adding alternative text. Include keywords in the Pin's title or image file name. Use Pinterest Trends to see what keywords or topics drive traffic for your competitors. These could be as niche as colors, styles, types of infographics, etc. Lastly, add your products to Pinterest as product Pins. These are shoppable from within the platform.