HOW TO USE MISTAKES TO YOUR ADVANTAGE IN YOUR COPYWRITING

Summary from the TLDR Marketing newsletter

This article walks through 2 effective marketing examples that utilize honest communication about mistakes. Doing so can humanize a brand and build trust. One tactic involves highlighting a known downside along with the features that really matter – such as an awful-tasting cough syrup that actually works. The other is to show all reviews on a website rather than hiding the bad ones, which makes positive sentiments appear more legitimate.