EMAIL MARKETING TIP: SEND A PERSONAL LETTER FROM THE FOUNDER

Summary from the TLDR Marketing newsletter

Adding a personal letter from the founder in your welcome and checkout abandonment flows can be highly effective in converting hesitant potential buyers. The email should encourage prospects to ask questions by replying to the email, provide an upgraded incentive, instill urgency, and be written in plain text. The tone of voice should be conversational and not too formal. This is meant to spark the reader's interest and add a personal touch to the entire email flow.