HOW TO LAND A PRICING CHANGE

Summary from the TLDR Founders newsletter

Price changes can be a daunting task for any business, but with the right approach, you can soften the blow for existing customers and even win their support. This article presents two case studies from Patreon, one showcasing a poorly executed pricing change and another demonstrating a successful one. The key lessons learned include creating more value than you capture, over-communicating with customers, providing legacy pricing options, and offering downgrade alternatives.