TLDR Founders

TLDR FOUNDERS 2024-04-17

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02STRATEGIES & TACTICS

CALCULATING CAC PAYBACK PERIOD, THE RIGHT WAY

This article provides a comprehensive guide on how to calculate Customer Acquisition Cost (CAC) payback period, which is the number of months it takes for a company to break even on the cost of acquiring a new customer. It covers the key components needed for the calculation, provides a template and benchmarks for what a "good" payback period looks like based on company size and industry, and discusses potential red flags to watch out for when analyzing this metric.

mostlymetrics.com8 min read

HOW TO LAND A PRICING CHANGE

Price changes can be a daunting task for any business, but with the right approach, you can soften the blow for existing customers and even win their support. This article presents two case studies from Patreon, one showcasing a poorly executed pricing change and another demonstrating a successful one. The key lessons learned include creating more value than you capture, over-communicating with customers, providing legacy pricing options, and offering downgrade alternatives.

fishmanafnewsletter.com8 min read

WHY YOUR VALUE PROP SUCKS

Traditional approaches to creating value propositions often lead to offers that sound interesting but fail to compel action from prospects. Instead of focusing on the product's features and benefits, businesses should base their value proposition on what the customer is ultimately trying to achieve, even if the product didn't exist, resulting in smoother sales conversations, intuitive product direction, and differentiation from competitors.

howtogrow.substack.com3 min read

03TOOLS & RESOURCES

Sponsored

HOW GENAI IS HELPING TO SOLVE LONG-STANDING SECURITY CHALLENGES

This blog post by Orca Security [10] will help you understand the current state of GenAI in cloud security [10], and how companies are using new AI tools to address long-standing industry challenges and make the cloud more secure. Learn how GenAI is being used today [10] to tackle problems such as skills shortages, alert fatigue, organizational silos, and other pressing industry issues.

orca.securitySponsor

THE ULTIMATE GUIDE TO ARR (BOOK)

A comprehensive book on how to set up industry-best ARR reporting, co-written by the founders of Equals, Bobby Pinero and Chris Burgner.

equals.com

DRAFTBOARD

Refer your network to jobs and get paid - it's that simple.

draftboard.comTool

DECO.CX

Build web apps 10x faster with Deno, JSX, TS, and Tailwind.

deco.cxTool

04MISCELLANEOUS

THE END OF THE BACK OFFICE

These authors discuss the evolution of administrative work from paper-based to digital processes, highlighting the role of PDFs in digitizing documents and the subsequent shift toward managing complex digital information systems. They emphasize the transformative impact of large language models in automating workflows involving unstructured data, thereby promising to alleviate the "bit-pushing" drudgery by extracting, classifying, and automating processes in industries heavily reliant on such data.

weekend.fund4 min read

THE ILLUSION OF PRODUCTIVITY: OUR ADDICTION TO BUSYNESS

Humans have a unique need to keep busy, often falling prey to the illusion of productivity, but is this constant busyness actually good for us? Research shows that humans tend to choose busyness over idleness, even if the task is meaningless. This addiction to busyness can be a numbing strategy to avoid facing the truth of our lives.

nesslabs.com7 min read

LIVE OR DIE BY PRODUCT-MARKET FIT

This article discusses the importance of product-market fit (PMF) for software companies, emphasizing that weak or lost PMF can lead to financial troubles and ultimately cause a company to go out of business. It highlights several financial indicators of weak PMF, such as high churn, difficulty in expansion, inefficient sales and marketing, and slowing revenue growth, while also cautioning that false confidence in PMF, often stemming from large fundraising rounds, can lead to unrealistic expectations and a lack of focus on maintaining PMF.

onlycfo.io4 min read