AN EXTREMELY SHORT GUIDE TO B2B COPYWRITING

Summary from the TLDR Marketing newsletter

This guide explains a 3-step B2B copywriting tactic that takes less than 1 minute to apply. First, find job descriptions of the positions your ICP is in, then use the ‘Responsibilities' section as guidance for their top priorities. Turn these into headlines with power words and emotions. B2B buyers never really care about your product - they care about job security. This method helps show prospects why buying your product will help them look good in front of their boss. The guide includes examples of this type of messaging from UserGems, Unbounce, and more.