MICROSOFT STARTS TESTING ADS IN THE WINDOWS 11 START MENU

Summary from the TLDR Marketing newsletter

Microsoft has announced the commencement of ad testing within the Start menu on Windows 11, utilizing the Recommended section to propose apps from the Microsoft Store. Restricted to Windows Insiders in the Beta Channel in the US, feedback from testers will determine whether these ads become a permanent fixture in Windows 11. There is an option to turn off the ads in the settings.