COMMERCIAL VS. TRANSACTIONAL EMAILS: 5 POWERFUL WAYS TO OPTIMIZE YOUR MESSAGE

Summary from the TLDR Marketing newsletter

Commercial emails promote commercial goods or services, while transactional emails facilitate already agreed-upon transactions or update customers about ongoing transactions. Optimizing transactional emails without violating CAN-SPAM involves keeping designs minimal, only including recommended products based on purchased items, and adding an opt-in message to make it easier for a user to hop on to your email list.