5 WAYS TO BE A BETTER MARKETING LEADER FOR YOUR SOCIAL TEAMS

Summary from the TLDR Marketing newsletter

This piece shares 5 ways for CMOs and marketing leaders to better support social teams. It highlights the importance of trusting the expertise of social teams, asking curiosity-driven questions, and defining social media's position in the marketing funnel. Every CMO should host a 30 minute meeting every month where the social lead provides a trend report on how content is performing overall and how the team plans to pivot in the upcoming months to address algorithm shifts. This creates a positive narrative that the CMO respects the social team's position and expertise.