SNAPCHAT ANNOUNCES NEW PARTNERSHIPS TO HELP MITIGATE AD SIGNAL LOSS

Summary from the TLDR Marketing newsletter

Snapchat has announced a range of new partnerships with third-party data tools to help ad partners make the most of their ad campaigns, despite signal loss due to recent mobile privacy changes. Snap will serve as a key mobile platform partner for Snowflake’s Marketing Data Cloud, which will provide advertisers with encrypted, privacy-safe, and effective ad measurement. The brand is also partnering with AppsFlyer on an advanced privacy-centric measurement solution.