TLDR Index
TLDR Marketing

TLDR MARKETING 2024-04-10

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02STRATEGIES & TACTICS

INTERACTIVE POSTS: STEAL THESE IDEAS AND SAY GOODBYE TO BORING SOCIAL MEDIA

This article shares how to create interactive content that resonates with audiences on a deeper level than traditional social media posts. From quizzes and polls to user-generated content campaigns and giveaways, these innovative approaches not only boost visibility, but also foster a sense of community and brand loyalty.

blog.aweber.com7 min read

5 ALTERNATIVES TO “BOOK A DEMO” CTA

Everyone knows “Book a demo” is equivalent to “Talk to a salesperson”. Only a very high-intent prospect who’s not an introvert, not a coder, and not busy will take up that sales call. Think about the specific goal the rest of your prospects are trying to achieve and how you can help them right away. Offer a lead magnet — something useful and engaging that lower-intent prospects will take advantage of. If prospects are coders, provide them with the code and let them experiment with it. If most of your visitors consistently have additional questions, offer Live Chat.

linkedin.com2 min read

03RESOURCES & TOOLS

45+ GROWTH STRATEGY BREAKDOWNS

This site contains over 45 case studies on growth strategies used by the fastest-growing digital companies in the world. These span from SEO and branding to social media and PPC. It covers brands like Canva, WebMD, LinkTree, and more.

foundationinc.coTool

HOW TO NAME A BRAND: A HANDBOOK

This handbook outlines 6 steps to naming a brand or product. It walks through 16 types of brand names, brainstorming strategies, 40 tools and resources, and over 100 examples. It displays domain and trademark research once you’ve selected a name.

linkedin.com12 min read

04MISCELLANEOUS

THE PSYCHOLOGY OF SHORT-FORM CONTENT

73% of consumers prefer to watch short-form videos to learn about a product or service. 56% of marketers report that short-form video is the top trend they plan to invest in this year. One of the reasons why people love this format is that attention spans have gotten shorter over the last 20 years. Many people now use short-form apps like TikTok as a search engine because of its ability to provide valuable information in a short amount of time.

blog.hubspot.com5 min read

BEYOND THE CHATBOT: THE FUTURE OF CONVERSATIONAL MARKETING

Conversational marketing is evolving beyond rudimentary chatbots with AI advancements that enable more tailored interactions at scale. By leveraging AI tools to track performance, personalize content, and anticipate customer needs, brands are now more equipped to support their customers at every stage of their buyer journeys. Omnichannel communication management, video transcription tools, and voice search optimization also enable personalized interactions at scale.

square2marketing.com3 min read