5 ALTERNATIVES TO “BOOK A DEMO” CTA

Summary from the TLDR Marketing newsletter

Everyone knows “Book a demo” is equivalent to “Talk to a salesperson”. Only a very high-intent prospect who’s not an introvert, not a coder, and not busy will take up that sales call. Think about the specific goal the rest of your prospects are trying to achieve and how you can help them right away. Offer a lead magnet — something useful and engaging that lower-intent prospects will take advantage of. If prospects are coders, provide them with the code and let them experiment with it. If most of your visitors consistently have additional questions, offer Live Chat.