THE PSYCHOLOGY OF SHORT-FORM CONTENT

Summary from the TLDR Marketing newsletter

73% of consumers prefer to watch short-form videos to learn about a product or service. 56% of marketers report that short-form video is the top trend they plan to invest in this year. One of the reasons why people love this format is that attention spans have gotten shorter over the last 20 years. Many people now use short-form apps like TikTok as a search engine because of its ability to provide valuable information in a short amount of time.