WILL SEARCH BE GENERATIVE AI OR BLUE LINKS? ACTUALLY, IT’S BOTH

Summary from the TLDR Product newsletter

The idea that search results will offer either ten blue links or a few AI-generated paragraphs is a misconception. The strategy for generative AI across all major search engines, even those prioritizing AI, is to discern user intent from queries and deliver responses in a manner suited to the request. The future of search will integrate both generative AI and traditional methods, not choose between them.