HOW REVOLUT GREW 150X WITH REFERRAL MARKETING

Summary from the TLDR Marketing newsletter

Revolut’s marketing strategy is centered around making its fintech product so good that customers will do the marketing for it via word-of-mouth. Rather than having an always-on referral program, the brand runs various campaigns designed to bring in new users. Time-boxing the campaigns creates an extra push for users to invite others, in addition to offering a monetary incentive for the referrer. Revolut has also run campaigns that reward a physical card to the invitee, while the inviter interestingly receives nothing. It uses clever copy that makes users feel positive about themselves.