UNDERSTANDING THE MARKETING GENIUS BEHIND KIM KARDASHIAN’S SKIMS

Summary from the TLDR Marketing newsletter

SKIMS rolled out its latest March All-Stars campaign, which includes the nation's brightest college basketball stars donning the brand’s new loungewear. Strategic collaborations have been the brand’s key to success. The likes of Kate Moss, Alex Cooper, Snoop Dogg, and Ice Spice have all appeared in promotional content for the brand, helping it build a customer base of 70% millennials and Gen Zers.