THE 3 MOST COMMON CTA MISTAKES COSTING YOU SALES

Summary from the TLDR Marketing newsletter

The goal of a website CTA is to lead audiences to take desirable actions. Not attaching outcomes or pain points to CTAs will result in poor performance. Using CTAs to lead users away from the website or to unimportant pages will result in unwanted conversions. Showing more than 2 CTAs can overwhelm users and distract them from the desired action.