CANCELLATION FLOW BEST PRACTICES

Summary from the TLDR Marketing newsletter

Optimizing your cancellation flow can reduce user churn. Brands should first collect the various reasons why users cancel, either through user interviews or by using an open-ended question in the cancellation flow. Next, insert a multiple-choice survey into the cancellation flow based on the initial research. Finally, set up the flow to provide a win-back offer back on the multiple-choice selection.