SITE NAVIGATION: WHY IT MATTERS FOR NEWS SEO

Summary from the TLDR Marketing newsletter

Site navigation has a pivotal role in enhancing visibility and engagement. Robust navigation not only aids readers in exploring a publication's content but also assists search engines in comprehending its topical focus and depth of coverage. To build great navigation, identify the most important landing pages of your site. Order these pages from most to least important. Then experiment with adding a sub-navigation that pulls in tag pages for important topics or other links. This piece covers good navigation examples from The New York Times, CNN, and The Washington Post.