HOW READING PATTERNS CAN HELP US OPTIMIZE CONTENT FOR ORGANIC SEARCH

Summary from the TLDR Marketing newsletter

Reading patterns are a user experience concept that can create more helpful content for readers. The F Pattern describes how users read opening lines and skim the rest of the content. Using subheadings and images will attract their eyes. The Layer Cake describes when users focus mainly on the headings to understand the structure. It’s important to build in headings and subheadings. Some users skim the content looking for particular keywords — adding important keywords in strategic places will keep them reading.