WHY MARKETERS NEED TO EMBRACE THE FUNNY WHEN IT COMES TO PODCASTING

Summary from the TLDR Marketing newsletter

86% of listeners turn to comedic relief via podcasts to boost their spirits, creating an opportunity to engage with audiences authentically and resonate emotionally. Some examples of brands that have successfully embraced the strategy are Airbnb and The Economist. This opinion piece advises marketers to tune into the wit of professional comedians and to create ads that audiences will enjoy.