TLDR Marketing

TLDR MARKETING 2024-03-27

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02STRATEGIES & TACTICS

8 SEO WRITING BEST PRACTICES

This post contains a list of SEO content best practices, categorized by internal linking, meta descriptions, user experience, and more. The recommendations include structuring content with hierarchical headers, adding one relevant internal link per 200 words, and ensuring image alt text is descriptive and includes appropriate keywords.

linkedin.com3 min read

A FRAMEWORK TO REACHING YOUR FIRST $10K MRR

The most important ingredients to reach your first $10k MRR include unlocking your first growth channel, understanding your customers deeply, and focusing on what matters. Cast a wide net on growth channels to identify the right one and hone in on your ideal audience segment. Make an attempt to speak to every customer personally to uncover friction moments and ‘aha’ moments. Focus your resources and attention on the next month — it’s a waste of time to build for the 10,000th customer mark when you haven’t reached the 100th customer mark.

jon4growth.substack.com5 min read

03RESOURCES & TOOLS

13 EMAIL MARKETING KPIS TO TRACK FOR ENGAGEMENT & LIST GROWTH

Every dollar spent on email marketing can generate an average return of $36. This article defines 13 KPIs that help maximize the value of your brand’s emails. These include click-to-conversion rate, list growth rate, and subscriber value.

cxl.com7 min read

LINKEDIN ROLLS OUT COMPANY PAGE MESSAGING TO ALL BRANDS

Pages Messaging is a feature that organizations can activate on LinkedIn to enable users to communicate directly with their Pages. You can configure different conversation topics that your LinkedIn Page is open to receiving, including demo requests, customer support, or career inquiries. The feature offers integrations with Bird CRM, Brandwatch, Hootsuite, Oktopost, Sprinklr, and Zoho.

linkedin.com3 min read

ADOBE LAUNCHES GENERATIVE AI MARKETING TOOL, GENSTUDIO

Adobe's GenStudio is focused on helping social, paid media, and lifecycle marketers who want to create social media posts, email campaigns, and display ads. Enterprises that already use services like Workfront or Journey Analytics can connect them to GenStudio.

techcrunch.com3 min read

04MISCELLANEOUS

WHY MARKETERS NEED TO EMBRACE THE FUNNY WHEN IT COMES TO PODCASTING

86% of listeners turn to comedic relief via podcasts to boost their spirits, creating an opportunity to engage with audiences authentically and resonate emotionally. Some examples of brands that have successfully embraced the strategy are Airbnb and The Economist. This opinion piece advises marketers to tune into the wit of professional comedians and to create ads that audiences will enjoy.

thedrum.com6 min read

AD BUDGETS FOR GAMES ARE GROWING FOR 40% OF MARKETERS

As gaming's popularity surges, with over 200 million gamers in the US alone, 40% of marketers are planning to increase their ad budgets for games. The focus on gaming advertising is fueled by the expanding audience beyond younger generations and the perception of in-game advertising as brand-safe.

marketingdive.com2 min read