SHRINKFLATION: DRAWBACKS FOR THE ENVIRONMENT, CONSUMER TRUST

Summary from the TLDR Marketing newsletter

Shrinkflation requires brands to assess their long-term brand implications and environmental impacts. While reducing product size may seem to decrease packaging waste, it can lead to increased packaging material per unit, contributing to environmental issues. If shrinking products is necessary, consider an eco-design approach — removing unnecessary packaging and reducing packaging weight. Implementing models like reuse or refill systems are also better than traditional single-use systems.