SGE RESEARCH STUDY: THE IMPACT OF GOOGLE SEARCH GENERATIVE EXPERIENCE ON BRAND AND PRODUCT TERMS

Summary from the TLDR Marketing newsletter

A new analysis suggests websites should expect some erosion of traffic from brand-related terms as a result of Google’s Search Generative Experience. These new types of generative results introduce more opportunities for third-party sites and competitors to rank for your brand and product terms. 91.4% of all keywords analyzed had an SGE result, which means virtually all brands and websites will be impacted by this. The study contains additional findings related to links used within SGE results, the impact on PPC results, and more.