HOW TO GROW WITHOUT PAID MARKETING

Summary from the TLDR Marketing newsletter

Many brands get stuck in a cycle where they over-dump money into paid marketing to keep growing. Rising CACs and saturated audiences make this approach impossible to scale long-term. The CEO of Bobbie, an organic baby formula brand, advocates for a 60/40 split — 60% of growth is your product/brand and 40% is how you get the word out. Tactically, this means using blogs as an SEO and thought leadership play, building processes to talk to customers directly, focusing on garnering social proof, and finding relevant creators and communities to drive reviews and conversations.