TLDR MarketingMarch 22, 2024

TLDR MARKETING 2024-03-22

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01NEWS & TRENDS

THE FOMO EFFECT: WHY SPOTIFY‘S PERSONALIZATION FEATURES ARE IN THE MARKETING SPOTLIGHT

By tapping into the FOMO effect, Spotify's Daylist feature has emerged as a key element in the company's marketing strategy. It capitalized on users' desire to be part of the cultural zeitgeist while highlighting the platform's commitment to personalization. The move not only enhanced user loyalty, but also served as a catalyst for broader user engagement and adoption of Spotify's personalized features.

marketingbrew.com3 min read

RETURN POLICIES SWAY CUSTOMER BEHAVIOR

A recent survey showed that return policies significantly influence consumer behavior, with 82% of respondents saying that they consider them when making purchases. Data also shows that in-store return rates are notably lower than those for online purchases. Retailers should adjust strategies to address evolving preferences to mitigate the impact of returns on their businesses.

retaildive.com2 min read

02STRATEGIES & TACTICS

HOW TO WRITE COPY AS STICKY AS LEMON JUICE

Marketers need to repeat the same message to buyers several times before it sticks. Rather than showing the same exact ad over and over, it’s more effective to communicate the message from various angles, with different wording and in new formats. This article breaks down an old Schweppes ad that masterfully sells a drink with effective copy.

writeon.beehiiv.com3 min read

HOW TO GROW WITHOUT PAID MARKETING

Many brands get stuck in a cycle where they over-dump money into paid marketing to keep growing. Rising CACs and saturated audiences make this approach impossible to scale long-term. The CEO of Bobbie, an organic baby formula brand, advocates for a 60/40 split — 60% of growth is your product/brand and 40% is how you get the word out. Tactically, this means using blogs as an SEO and thought leadership play, building processes to talk to customers directly, focusing on garnering social proof, and finding relevant creators and communities to drive reviews and conversations.

growththerapy.beehiiv.com6 min read

03RESOURCES & TOOLS

HOW TO HIRE A HIGH-LEVEL INDIVIDUAL CONTRIBUTOR IN MARKETING

A true high-level IC is someone who doesn’t manage a team but manages themselves. This translates into independently making deadlines, managing workflows, and not having to report weekly updates to colleagues or constantly run meetings. Senior leaders don’t manage the day-to-day of a high-level IC but are expected to have an awareness of the types of projects the ICs are working on.

sparktoro.com9 min read

HOW I REPURPOSE BLOG CONTENT INTO LINKEDIN POSTS TO EXPAND MY REACH

This guide discusses how to repurpose blog content for LinkedIn to boost blog traffic, personal brand, and LinkedIn following simultaneously. It covers key steps like selecting the most suitable blog posts, customizing them for LinkedIn, and maximizing visibility and engagement. Some strategic techniques to optimize engagement include tailoring content, using native LinkedIn features, and creating compelling calls to action.

buffer.com9 min read

04MISCELLANEOUS

HOW FIGMA GROWS FROM 1 TO N

Figma has grown to $600M in annual revenue despite initially entering a crowded design tool market. The founders used intuition and customer proximity to build a product people want at a fast rate. Figma has effectively gone from 0 to 1, so to go from 1 to N will require it to be a product for design – not just designers. This means expanding beyond core offerings meant for designers and creating solutions that more broadly serve product design and development. The company's $1B separation fee from Adobe could be used for strategic M&A or for building new products in-house.

howtheygrow.co29 min read

YOUR BLOG IS NOT A PUBLICATION, BUT IT’S NOT JUST A LIBRARY EITHER

This article dissects the traditional blog approach, distinguishing between the publication and library models. The publication style demands substantial resources and prioritizes timeliness, while the library model champions evergreen, SEO-optimized content and depth over volume. Use a hybrid strategy that blends elements of both models while prioritizing audience building to adapt to the evolving content landscape effectively.

animalz.co5 min read