YOUR BLOG IS NOT A PUBLICATION, BUT IT’S NOT JUST A LIBRARY EITHER

Summary from the TLDR Marketing newsletter

This article dissects the traditional blog approach, distinguishing between the publication and library models. The publication style demands substantial resources and prioritizes timeliness, while the library model champions evergreen, SEO-optimized content and depth over volume. Use a hybrid strategy that blends elements of both models while prioritizing audience building to adapt to the evolving content landscape effectively.