HOW INSIGHT FROM NETFLIX PROFILES DOUBLED OUR CONVERSIONS

Summary from the TLDR Design newsletter

A UX case study of how Gett, a taxi booking platform, leveraged insights from Netflix to implement a profile selection feature, significantly improving user experience and doubling business conversions. The critical takeaway is not solely to seek inspiration from obvious sources but instead to think outside the box, even within everyday products that may not be directly related to your product’s natural field of activity.