CHECKLIST: MEASURING THE HEALTH OF EMAIL PROGRAMS

Summary from the TLDR Marketing newsletter

Email health is a program’s ability to reliably send high-quality campaigns that avoid the spam folder and deliver on business goals. Common signs that you might have an email health issue include high spam complaints, a sudden drop in clicks, or increased unsubscribe rates. This piece includes a checklist of 12 indicators to ensure your email program health is in tip-top shape.