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YouTube now mandates disclosure of AI-manipulated videos by content creators. The new policy is particularly focused on content that presents realistic depictions of individuals, places, or events. Google says the labels will start rolling out across all YouTube surfaces and formats in the weeks ahead.
Google announced the launch of Meridian earlier this month. Meridian is an open-source marketing mix model (MMM) that aims to provide marketers with a foundation for comprehensive, privacy-durable measurement. It represents a major step in boosting marketers’ measurement capabilities, but comes with its own caveats and challenges. MMMs won’t be able to provide the same level of granularity that third-party cookies allow, but can fill some attribution needs once cookies are deprecated.
Looking at Customer Acquisition Cost (CAC) payback period and Net Dollar Retention (NDR) together provides you with a strong predictor of efficient growth. Companies with a high NDR (>100%) and low CAC payback period (<18 months) have a median growth rate of 65% YoY. Meanwhile, those with a low NDR and high CAC payback period typically grow by 20% YoY. This data is based on a SaaS benchmark survey of 700+ companies from last year.
You can have 0 followers and still generate thousands of visitors by posting on Reddit. However, it’s important to note that Redditors hate spam, lazy marketers, and emojis, and that every subreddit is different. Tips for leveraging Reddit include hosting engaging AMA sessions, posting when communities are most active, targeting active niche subreddits, and engaging in comments on popular posts. A list of 224 growing subreddits is available in this post (requires an email for access).
Linktree launched a new featured layout to highlight links better. It fetches the latest posts from Instagram and supports larger profile pictures to enhance link visibility. When you select “Featured layout” for a link, it automatically expands with a content preview for links from YouTube, TikTok, Spotify, and Instagram. “Text Links” are also available for displaying information like detailed bio, opening hours, or whatever you typically write on your blog.
Email health is a program’s ability to reliably send high-quality campaigns that avoid the spam folder and deliver on business goals. Common signs that you might have an email health issue include high spam complaints, a sudden drop in clicks, or increased unsubscribe rates. This piece includes a checklist of 12 indicators to ensure your email program health is in tip-top shape.
Loom was acquired for $975M by Atlassian and had been growing >500% YoY. It achieved this by designing an effective growth loop — a mechanism where inputs generate some output, and outputs can be reinvested as inputs. As new users join, they create videos and share them with others, which prompts new signups and restarts the loop. This enables UGC, leverages social sharing to build trust, and turns existing users into acquisition channels. This post briefly covers growth loops from companies like Netflix, Dropbox, and Airtable.
Organizations are adapting to new customer expectations post-pandemic. 56% of US employees report higher customer expectations for service quality. The elevated demands are increasing burnout and leading to a cycle of dissatisfaction and staffing challenges. To navigate these complexities, organizations must prioritize a customer-centric workplace culture and empower employees.
Virtual growth assistants come in handy when resources are lean at a new startup or when budget cuts are hurting mature growth teams. Outsourced workers can take over tasks like partnership outreach, marketing research, scheduling social posts, and more. This article includes tips for hiring virtual assistants as well as a short interview with a Philippines-based marketer.
Spending time optimizing subject lines and send times resulted in minimal long-term gain - the most impactful lever was publishing more consistently and frequently.
Users with effective LinkedIn profiles have a clear message that resonates with their ICP, highlight problems they solve and for whom, and a clear CTA for those interested in their product or service offerings.
A visual covering A/B test ideas for headline writing, value prop formatting, CTA placements, and short vs. long body copy.
A cheeky, playful ad by SURREAL (cereal brand) that’ll stop your stroll down the aisle.