TANGENTIAL SEO: DISCOVER KEYWORDS THAT YOUR COMPETITORS CAN’T THINK OF

Summary from the TLDR Marketing newsletter

Tangential SEO explores keywords beyond your core business, broadening your audience reach and offering unique content opportunities. It offers benefits like press coverage, expanded brand awareness, and reduced content fatigue. Brands are likely to face less fierce competition for tangential keywords. To uncover tangential keywords, use techniques such as mind mapping, leverage AI tools, and mine insights from platforms like Reddit.