IS NET PROMOTER SCORE THE OZEMPIC OF METRICS?

Summary from the TLDR Marketing newsletter

Net Promoter Score (NPS) and Ozempic both offer the illusion of progress, addictive simplicity, and vanity. NPS can tell you how many promoters or detractors you have, but often fails to reveal why customers feel that way. Instead of NPS, brands should invest in measuring Customer Effort Score (CES) and Net Dollar Retention Rate (NDR). It’s also worthwhile to ensure that feedback mechanisms include rigorous and random sampling methods, as well as qualitative feedback.