TLDR Founders · STRATEGIES & TACTICS

ONBOARDING EMAILS THAT ACTUALLY WORK

elenaverna.substack.com4 min read

Summary from the TLDR Founders newsletter

A simple yet effective strategy to improve customer activation through education is to send an onboarding email series highlighting a different product feature each day for the first 7 to 30 days. This approach has been successful for companies like Dropbox, Superhuman, and Notion.