TLDR Founders

TLDR FOUNDERS 2024-03-11

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01GENERAL

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03STRATEGIES & TACTICS

ONBOARDING EMAILS THAT ACTUALLY WORK

A simple yet effective strategy to improve customer activation through education is to send an onboarding email series highlighting a different product feature each day for the first 7 to 30 days. This approach has been successful for companies like Dropbox, Superhuman, and Notion.

elenaverna.substack.com4 min read

LESSONS ON MARKETING FROM COSTCO

Great marketing machines are like Costco. There is no one secret to making them work. Instead, it's a combination of about 50 little things all working together. You have to build marketing programs out from a core of ongoing, proven programs to the edges of new, experimental campaigns.

kellblog.com4 min read

PIVOTING TO A BILLION DOLLAR IDEA

Wei Deng's journey with Clipboard Health shows that founding a billion-dollar startup idea often requires multiple pivots. Pivoting and switching ideas isn't a sign of failure — it's a necessary part of the process as you dig deeper to uncover real, painful problems your startup can solve. Embracing pivots and staying resilient can lead to game-changing businesses.

ycombinator.com5 min read

04TOOLS & RESOURCES

ICONBUDDY 2.0

200K+ open source free SVG icons.

iconbuddy.appTool

05MISCELLANEOUS

BUILDING AN ENTERPRISE-GRADE GENAI PRODUCT (27 MINUTE PODCAST)

May Habib, CEO of Writer, shares her perspective on founding a GenAI company before the ChatGPT craze, building an enterprise-grade product and go-to-market motion with 200% NRR, and whether retrieval augmented generation (RAG) and vector databases even have a role in the enterprise.

ia40.com

THE RISE AND FALL OF FAST.CO

Fast was a company that was founded in 2019. It managed to raise $100 million in 2021. However, just 16 months later, it was gone. It's hard to believe that it managed to spend such a massive amount of money in such a short period of time with 400 staff. The story of Fast perfectly represents the ZIRP era. There are some important lessons to be learned from it.

sytaylor.substack.com10 min read

THE PATTERN SEEKING FALLACY

We all do it - we all look for patterns. As humans, we tend to look for patterns everywhere, even in random data. However, this tendency can sometimes lead to misinterpretations, especially in marketing data. To avoid this, businesses should form a theory based on observed patterns and then specifically test that theory.

longform.asmartbear.com6 min read