HOW TO CRACK RETENTION - THE FULL GUIDE

Summary from the TLDR Marketing newsletter

Cracking retention enables businesses to drastically increase customer LTV and reduce customer acquisition costs. Keeping a customer costs on average 5x less than acquiring a new one, while a 5% increase in customer retention can increase company revenue by 25% to 95%. The first step to improving is to properly define the metric for your business. This article goes into detail on how to define the right retention metric, retention benchmarks, and 10 best practices to increase retention.