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Congress wants to force TikTok to part with its Chinese parent company, ByteDance, amid concerns over national security. Despite strong bipartisan support in Congress and President Biden’s endorsement, the fate of the Protecting Americans from Foreign Adversary Controlled Applications Act remains uncertain. TikTok pushed back with a mass in-app message to US users last Thursday morning, complete with a button for calling their representatives. If the bill does become law, Apple’s App Store and Google Play will not be able to legally distribute the app in the US.
Gen Z is reshaping the customer journey. They’re departing from the linear funnel to embrace a continuous loop of inspiration, exploration, community, and loyalty. Gen Z is no longer trusting first-touch discovery executed directly by brands. Brands need to rely more on creators for discovery and ensure their top-of-funnel marketing is less sales and more engagement.
Rather than sponsoring the pricey conferences, the 42 Agency rented limousine buses to shuttle conference attendees and drove trucks with billboards. This post contains 3 guerilla tactics to use at your next conference.
This interview with MrBeast's thumbnail creator, Chucky Appleby, discusses tactics for increasing and maximizing performance on YouTube. It emphasizes the significance of trust, consistency, visual clarity, and testing to be successful.
Cracking retention enables businesses to drastically increase customer LTV and reduce customer acquisition costs. Keeping a customer costs on average 5x less than acquiring a new one, while a 5% increase in customer retention can increase company revenue by 25% to 95%. The first step to improving is to properly define the metric for your business. This article goes into detail on how to define the right retention metric, retention benchmarks, and 10 best practices to increase retention.
MyMind is an AI-powered tool designed to organize all of your notes, bookmarks, inspiration, and images in one place. The tool automatically understands what a new saved item is and remembers the important details. It offers text recognition in images, focus mode for writing and note-taking, and auto-sorted collections. Plans start at $5.99 per month.
Reddit’s new “Reddit Pro” analytics and data insights suite is designed to help brands make the most of the app and tap into the value of Reddit’s highly active niche communities. The new Pro features include post scheduling and drafts, post performance analytics, and AI-powered industry trends and engagement insights. The tool is currently available on a first-come, first-served basis - brands must sign up to use it.
This report from TikTok provides insights into how women use the platform and discusses how to integrate these insights into effective marketing strategies. It focuses on user sentiment, ad effectiveness, and creativity. The report also explores themes such as women's storytelling across generations, the platform's impact on self-discovery, and changing definitions of authenticity.
Most branded communities fail because they feel forced and overly promotional. However, Sticker Mule's recently launched community is already generating high user engagement, targeted reach, valuable data, and organic brand advocacy. The new community is a social network called Stimulus, where brands can get attention by giving away gifts, and users win them by simply interacting on the platform. To replicate this new community model, create incentives that give users a reason to return, partner with other brands to boost content supply, and host the community on your own platform to maintain control and retain data.
Recent changes by Apple and Google have undermined the reliability of email open and click data, impacting the effectiveness of email marketing campaigns. Apple's Mail Privacy Protection feature and Google Workspace's link-scanning process have distorted open and click rates, making them unreliable indicators of engagement. To mitigate this issue, email service providers could adopt technological solutions like substituting images for tracking pixels, while marketers are encouraged to rely on UTM campaign query strings for more accurate measurements.
This article reflects on the similarities between great marketing machines and Costco. It highlights the importance of multiple small factors working together rather than a single magic solution. Successful marketing operations require understanding and optimizing various interconnected elements, similar to how Costco optimizes its operations.
Failure to comply with these Meta guidelines may result in higher costs or ad rejection, with potential long-term repercussions for ad accounts or websites.
Sam Altman predicts that in 5 years' time, AI will be able to do 95% of what marketers use agencies, strategists, and creative professionals do today.
Pinterest offers tips for creating inclusive content, including integrating diversity into all stages of campaign development, diversifying visuals, and using inclusive language.