THE WEIRD COMMUNITY MODEL THAT ACTUALLY WORKS 10X BETTER

Summary from the TLDR Marketing newsletter

Most branded communities fail because they feel forced and overly promotional. However, Sticker Mule's recently launched community is already generating high user engagement, targeted reach, valuable data, and organic brand advocacy. The new community is a social network called Stimulus, where brands can get attention by giving away gifts, and users win them by simply interacting on the platform. To replicate this new community model, create incentives that give users a reason to return, partner with other brands to boost content supply, and host the community on your own platform to maintain control and retain data.