5 WAYS THAT YOU CAN LEVERAGE GOOGLE ADS DATA FOR SEARCH

Summary from the TLDR Marketing newsletter

Google Ads data contains a goldmine of information for SEOs. Identify high-converting keywords from ads, then track those in SEO rank tracking tools and optimize organic content for them. Review ad copy performance to identify ways to improve the clickthrough rate of organic pages. Identify long-tail queries to create or optimize existing content. Analyze high-converting PPC landing pages to identify learnings about page structure, CTA, and UX that can be applied to traditional search pages.