TLDR MARKETING 2024-03-05

SEO UPDATES YOU NEED TO KNOW

This post covers 9 of the latest updates in the SEO industry. Google is paying publishers 5-figure sums to test an unreleased Gen AI platform in a deal that requires them to publish 3 stories per day. Notable volatility in SERPs was detected at the end of February, with other data showing that Reddit's visibility in the SERPs was starting to fall. The Internet Archive website appears to have been penalized by Google as it dropped from 8M monthly organic visits to 1M.

WHY ‘SURPRISE AND DELIGHT’ DOESN’T APPLY TO INFLUENCER GIFTING

The traditional “surprise and delight” approach to influencer gifting is losing popularity as creators express discontent with wasteful and unprompted packages. Brands are advised against cold mass gifting. Personalization, social listening, and thoughtful communication are becoming crucial to forming strategic relationships. Reducing the quantity of products sent can also create exclusivity and enhance brand buzz.

THOUGHT-LEADERSHIP CONTENT ON LINKEDIN: 3 CASE STUDIES

Thought leadership content on LinkedIn can be a cost-efficient way to grow your business. Warmly, an outreach tool, used the “build in public” tactic, leading to 8X growth in inbound demo requests. Air, a creative operations platform, created a physical book on creative ops and also leaned into influencer marketing. June.so, a product analytics platform, used product research and insights to generate organic engagement and signups.

5 WAYS THAT YOU CAN LEVERAGE GOOGLE ADS DATA FOR SEARCH

Google Ads data contains a goldmine of information for SEOs. Identify high-converting keywords from ads, then track those in SEO rank tracking tools and optimize organic content for them. Review ad copy performance to identify ways to improve the clickthrough rate of organic pages. Identify long-tail queries to create or optimize existing content. Analyze high-converting PPC landing pages to identify learnings about page structure, CTA, and UX that can be applied to traditional search pages.

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ANIMSTATS: GET 10X MORE ENGAGEMENT WITH ANIMATED GIFS & VIDEOS

Animstats allows users to transform statistics into captivating animated GIFs or videos. The tool includes a library of customizable templates. It has a free plan with 2 free credits, as well as paid plans.

EDIT YOUR MESSAGES, PIN YOUR CHATS, AND MORE INSTAGRAM DM UPDATES

Instagram is seeing more and more personal engagement migrating to private chats as users stop posting to the main feed. It has been enhancing the usage of messaging as the key connective element in the app. Users can now edit messages up to 15 minutes after sending, pin up to three chats for easy access, and toggle read receipts.

CHEAT SHEET: 2024 SOCIAL MEDIA IMAGE SIZES

A comprehensive guide of all up-to-date (as of February 2024) image specs for Instagram, X, Facebook, LinkedIn, Pinterest, Snapchat, YouTube, and TikTok. It also includes tips on aspect ratios and file types.

"CONVERSION" COPYWRITING: WHY THE ART OF COPYWRITING NEEDS A REBRAND

Company leadership tends to undervalue copywriting because they misunderstand what it is. It is not a quest for the magic phrase that will resonate with every single visitor, a rote restating of your company’s internal product positioning, or a list of product features. Good copy is designed to elicit a reaction and is always about conversion. Conversion copywriting should encapsulate a holistic view of the entire user journey. However, leaders often measure copy by the same bottom-of-funnel metrics.

CASE STUDY: HOW AUDIENCE-DRIVEN PRODUCTS BUILT A UNICORN

This case study examines Hubspot’s journey from a $15.6M revenue company in 2010 to a $1.3B unicorn by 2021. The Market Investment Map framework is used to showcase how Hubspot prioritized products catering to its highest-valued target customers. The company targeted marketers working on companies with 10 to 1,000 people and then expanded to audiences with similar needs.

HOW ONE GOOGLE FEATURED SNIPPET IS KILLING COMMERCIAL LIST-BASED CONTENT

The evolution of Google’s search features, specifically the introduction of “From sources across the web,” has raised concerns about search result fairness and accuracy. By prioritizing list-based content from big enterprises and neglecting original ideas from independent publishers, Google’s practices contradict its own content guidelines and exacerbate competition issues. Its practices diminish the visibility of original publishers and rely heavily on paid placements, perpetuating a cycle of unoriginality and commercialization in search results.

7 EMAIL BANNER EXAMPLES FOR INSPIRATION

Impactful email banners include eye-catching CTA buttons and a good balance between information and design that gets the message across.

20 WEB DESIGN EFFECTS TO ENHANCE YOUR WEBSITE

20 web design tips to make websites stand out and boost user engagement.

11 BEST PRODUCTIVITY APPS FOR SOCIAL MEDIA MARKETERS

A list of top productivity apps tailored for social media marketers, essential for streamlining tasks, organizing schedules, and enhancing collaboration, including Todoist, Scribtal, and Loom.