CASE STUDY: HOW AUDIENCE-DRIVEN PRODUCTS BUILT A UNICORN

Summary from the TLDR Marketing newsletter

This case study examines Hubspot’s journey from a $15.6M revenue company in 2010 to a $1.3B unicorn by 2021. The Market Investment Map framework is used to showcase how Hubspot prioritized products catering to its highest-valued target customers. The company targeted marketers working on companies with 10 to 1,000 people and then expanded to audiences with similar needs.