TLDR Founders · STRATEGIES & TACTICS
WHY GRANDFATHERING IN SAAS IS BAD FOR BUSINESS
Summary from the TLDR Founders newsletter
Startups often initially price low to secure deals, but guaranteeing perpetual grandfathering can lead to problems in the long run. While founders may enjoy being generous to early customers, price increases become inevitable as the company grows and aims for higher revenue targets. This article offers some useful tips on how to “de-grandfather” your pricing before it’s too late.